Three Things Brands Should Consider When They Create a Twitter Feed

"Keep it light and fun, don’t over sell, engage in dialog with the customers (not just one way communication – we do that today in radio, TV, and print)"... Popeye's Chicken

"Be quick – never take longer than a minute to think about what you’re going to write. Be honest. Speak in your own voice."... Innocent Drinks

"(1) Be real (2) Have fun (3) Connect with people who have the same interests as  you".. Rubbermaid

"Variety: You know that guy on the street that hands you a flyer that you toss into the trash 5 minutes later? Never become that person! In addition to insider info on our programming, I update the feed with animal news, photography, songs and we even have the occasional giveaway so that our followers don't feel spammed or inundated with tune-in reminders.  Don't Forget the Little People: Everyone in the twitterverse with a large following has a smaller and very loyal niche group of followers. Get to know them, they are your greatest advocates and part of the reason for your growth. Thank them by RTing & giving them #followfriday (or in my case #woofwednesday) shout outs.  KISS (Keep it shorter silly!): Just because twitter allows you 140 characters doesn't mean you have to use them. Try to keep your tweets as short as possible so that they are both easy on the eyes & RT friendly."... Animal Planet

"A lot of brands on Twitter have it right. It’s important not think of this as a job. You want to be on Twitter because you care, want to connect, and have fun in the process. And it always helps to have complete buy in from your senior management."... Hertz

"(1) Monitor – Be aware of the customer content that is being generated. (2) Mingle – Don’t manipulate. Participate in discussions and provide value. (3) Measure – Visibility to the effectiveness of the various initiatives is critical."... Tasti D-Lite

"Be honest and transparent, 2 - Have fun, 3 – Offer meaningful content to encourage mutual conversation with other Tweeps"... FIJI Water

Comments

[BJ Emerson]

The Hertz twitterer nailed it. Having senior management fully support a Twitter initiative is key. Listening to and gleaning from the virtual perspective that customers provide about the brand is critical.

[FIJI Water]

Thanks for putting up our quote! You guys are doing an awesome service for businesses who want to jump on Twitter.

[Larry Lamphere GM]

The Super 8 in Aiken is not your typical Super 8. I am the New General Manager and I am bring this Super 8 above company standard. If you have stayed with us please leave me a comment. If you have not stayed with us, you won't be dissappointed if you do! Why pay more for what we can offer you for less. A great breakfast, free local and Long Distance phone calls within the USA, Free in room WIFI, Mircowave, Mini Fridge and Coffee maker!
Thank You for reading